Author: Liam

In a recent study, marketers found that digital media has six to seven times the impact of static posters. Consumers are also five to ten times more likely to respond to dynamic messages. For example, a brand can show highly-visual ads on a TV screen near a product, ensuring that the audience can see and take action. It can also place highly-visible messages in the vicinity of a product. This allows brands to maximize their message without the risk of losing attention. Moving images also draw attention. A colorful, animated moving image is much more likely to engage customers. The…

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Whether you’re traveling for business or pleasure, there are some occasions when you’ll want to purchase travel insurance. For example, taking a river cruise within the U.S. or visiting Las Vegas, Miami Beach, or New York City are all excellent options. However, you might want to consider whether buying travel insurance is truly necessary. There are several reasons why you should consider getting insurance, including peace of mind, and avoiding the added costs of unexpected issues. First of all, you’ll want to ensure that you’re adequately covered for emergency medical and dental care. Whether you’re traveling within the US or…

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