Until you have your business name well-known in certain circles, you will likely have to employ some sort of marketing strategy to attract clients. Leaflets handed out or left for interested parties to collect at certain venues will attract some attention, and advertising in glossy magazines, will notably attract more, but you will need to promote your business online to get the ball rolling.
#1 Search Engines
For most people seeking the services of a plastic surgeon, their first move is likely to be typing the procedure into an online search engine and then searching through the results until they find what they are looking for. For those hunting for information or practices in this way, the process is relatively easy. However, for those businesses wanting to be found, it can be a different matter entirely.
Most customers will only look at the first one or two pages on a search engine list. This means that those businesses who have failed to make these pages automatically lose out on the customers actively looking. There is, however, a way to boost your business a little further up the list and even potentially make it onto the first page. You are unlikely to be able to do this yourself, so chances are that you will require the services of an experienced Plastic Surgeon SEO agency to make this happen.
#2 Social Media Platforms
When promoting your plastic surgery business, social media platforms should not be overlooked. There are, on average, seven out of every ten Americans who look and surf social media networks every day looking for either entertainment, social connection, or just to pass the time of day.
Making a short presentation video introducing your business, and having the services you offer on display, could very well open up a new wave of clientele to your practice. These videos could spark interest, especially if you make them educational about what is involved in certain procedures.
#3 Client Testimonials
Another good way of sparking interest and gaining more clients is to showcase your client testimonials on your website. Those clients that are particularly happy with their procedure will likely be more than willing to share their experience and promote your business for you.
Showing before and after photos are likely to raise a few eyebrows regardless of whether your clients are of celebrity stock or not. You will, of course, have to gain your clients’ permission before you can use any photos or literature from your them. If, however, you are struggling to find those that are willing to show off your work due to being of a more private nature, you can offer them discounts on further treatments that they may like as a reward for submitting a testimonial.
When you are looking to gain clients, there is no harm in going all in with your marketing strategy. That said, do keep in mind the clientele that you want to attract, as plastic surgery is not for everyone. The price tag alone makes it a luxury procedure, so there is no point in paying for your business name to be put in front of those people that are unlikely to take advantage of it. It is far better to concentrate your efforts on those that see any procedure as a necessity and can easily afford what you are offering.