If you’re just starting out in the world of digital marketing, it can be tough to figure out where to start. There are so many services and options available that it’s hard to know what will work best for you and your business. In this post, we’ll outline five digital marketing services that are a great place to start. Whether you’re looking to improve your website’s search engine ranking or increase brand awareness, these services can help you reach your goals. So, if you’re new to digital marketing, be sure to try out these five services!
1. Search Engine Optimization (SEO)
Search engine optimization (SEO) is a process of improving the visibility and ranking of your website in search engine results pages (SERPs). By optimizing your website for relevant keywords, you can attract more qualified traffic to your site and improve your chances of generating leads and sales. SEO Agency Miami shared that there are many different aspects to SEO, but some of the most important include on-page optimization (such as title tags and meta descriptions), link building, and content marketing.
2. Pay-Per-Click Advertising (PPC)
Pay-Per-Click advertising (PPC) is a form of online advertising that allows you to pay for placement in SERPs. With PPC, you can bid on relevant keywords and have your ad show up when someone searches for those terms. Thrive Digital Marketing Agency mentioned that when a user clicks on your ad, you pay the agreed-upon amount to the search engine. PPC is an effective way to drive traffic to your website and generate leads and sales.
3. Social Media Marketing (SMM)
Social media marketing (SMM) is the process of using social media platforms to promote your brand, product, or service. SMM can be used to build relationships with potential and current customers, create brand awareness, and drive traffic to your website. Popular social media platforms for SMM include Facebook, Twitter, LinkedIn, and Instagram.
Check out the infographic below to compare and contrast different social media sites based on your needs!
Infographic created by Clover, a POS systems company
4. Email Marketing
Email marketing is a process of using email to promote your brand, product, or service. Email marketing can be used to build relationships with potential and current customers, generate leads and sales, and drive traffic to your website. In order to be successful with email marketing, you need to have a database of opt-in subscribers who have given you permission to contact them via email.
5. Content Marketing
Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing can be used to build relationships with potential and current customers, create brand awareness, generate leads and sales, and drive traffic to your website. Some popular formats for content marketing services include blog posts, eBooks, white papers, infographics, and case studies.
Digital marketing is a vast and complex field. But, these five services are a great place to start if you’re new to the world of digital marketing. By implementing these services, you can begin to generate leads and sales, build relationships with potential and current customers, create brand awareness, and drive traffic to your website. So, what are you waiting for? Get started with digital marketing today!